Pillballs

GSK’s Otrivin

Otrivin acts 6x faster than pills, so we decided to show the slowness of the pills (between 30 and 40 min to act) compared to the fast ‘direct reach’ spray.

Using the metaphor of a pinball table with its winding and lengthy paths, the ad shows the richness of the character’s daily life in the UAE, something they cannot miss out on because they are sick. Giving even more cultural and regional relevance.

Read here, the full article by Lürzer’s Archive Editor-in-Chief, Michael Weinzettl.

Craft video