Histories with a Story

Mercado Libre

Mercado Libre is the #1 e-commerce in Latin America. With 20 years of history, the platform has a huge amount of data about how users interact, buy and sell items and goods on the Internet.

By using data mining, I analyzed interesting purchasing patterns to build the backbone of this idea: to create the first video campaign inspired by unconnected users’ purchase data.

The rest of the campaign ran in Argentina, Brazil, Uruguay, Chile, Colombia & Mexico in Spanish