Ripoffs

Marvin Music Magazine

In music, Ripping Off is a light form of plagiarism, because it’s ‘borrowing’ an established riff, phrase or idea from a musician or song.

So, listening very carefully to some of the principal artists, I discovered how they were “quoting” their influences and incorporating the licks into their own hits. The result? An interactive radio campaign for Mexico’s #1 rock cult magazine.