Ranked by Lürzer’s Archive as one of the Top 10 CDs in Argentina for the past 3 years, Pablo was appointed in Nov 2019 Executive Creative Director of WT Dubai, and member of the WT Global Creative Council, after a successful stint at Wunderman Buenos Aires, and a journey that has seen him thrive at different agencies, in multi-cultural markets: from Argentina and Mexico to the USA and now the UAE.
In his first year as an ECD, WT Dubai achieved more than 60 awards and over 10 new businesses, all this in the midst of the 2020 global pandemic and recession. In previous years, he also helped LatinWorks to place #9 in all USA on Ad Age’s Agency A-List, and DDB #1 Mexican agency on the Gunn Report 2012, and #2 in 2011. Most recently, his idea of the world’s first adaptive deodorant for Degree obtained the first-ever Cannes Grand Prix in Innovation for Argentina and the first in Wunderman Thompson’s history.
His work for Unilever, Bose, Burger King, Philips, Got Milk?, and Volkswagen is well-known among people, juries, and the press alike, having been featured in Fast Company, VICE, Contagious, Ad Age’s Pick of the Day, Adweek, Lürzer’s Archive cover, Forbes, The WSJ, and Reddit. One of his projects is also part of the permanent collection at the Poster House Museum in NYC.
Featured in most of the young creative competitions, Pablo has also been awarded 1 Grand Prix at Cannes, another 5 Grand Prix, and over 300 awards (30 Golds) from some of the most prestigious festivals in the world, including Cannes, Clio, One Show, D&AD, LIA, Epica, Effie, among many others. He has also been Jury and Jury President at international award shows.
In 2021, he was named ‘Remote Worker of the Year’ by Sebastián & Dante, his sons, who finally almost understood what Pablo’s job is all about.
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ECD @ Wunderman Thompson Dubai, UAE
November 2019 – Now
CD @ Wunderman Buenos Aires, Argentina
March 2017 – November 2019
CD @ Y&R Buenos Aires, Argentina
February 2016 – February 2017
CD @ Publicis Buenos Aires, Argentina
November 2014 – January 2016
ACD @ LatinWorks Austin, USA
February 2013 – September 2014
ACD @ Gallegos United California, USA
April 2012 – January 2013
SR CW & CD @ DDB Mexico
November 2010 – March 2012 – CD
July 2007 – November 2010 – SR CW
JR CW @ Lowe Mexico
July 2006 – July 2007
1 Grand Prix / 1 Silver / 4 Bronze / 14 Merit across most categories
2 Silver / 1 Bronze / 5 Merit
1 Bronze / 3 Merit
4 Gold / 4 Silver / 4 Bronze
1 Silver / 1 Bronze
3 Bronze / 18 Shortlist (2021)
5 GPs and 260+ AWARDS
New York Festivals / ADC / WARC / IAB / Caples / Loeries / Dubai Lynx / El Sol / Ojo de Iberoamérica / Ad Stars / FastCo Innovation by Design / Adweek Project Issac / FIAP / YouTube / Diente CCA / US Hispanic CC / Mexican CC / Clube de Criação / Wave / WPP / DDB’s Bill Bernbach / Arg Platinum Pencil / The Immortal Awards
Juries and more
The One Club Portfolio Night / NY Festivals (2) / The Drum / Cresta / Loeries / Ad Stars / Diente CCA (3) / WINA (President) / and more
First-ever Cannes Grand Prix in Innovation for Argentina, 20/21
First-ever Cannes Grand Prix for the Wunderman Thompson network, 20/21
First-ever Dubai Lynx Grand Prix for Wunderman Thompson Dubai, 20/21
First-ever Lürzer’s Archive cover in the Middle East, Vol. 02-2020
#7 Creative Director in Argentina for the last 3 years at Lürzer’s Archive
Ad Age’s 40 Under 40 Innovative Minds You Need To Know, 20/21
First-ever FIAP Grand Prix in Radio for the US Hispanic market, 2013
Winner in 2009 of the FIAP Young Creatives Marathon and Bronze at the Young Lions Mexico