Ranked by Lürzer’s Archive as the #4 Creative Director in Argentina for the past 5+ years, Pablo assumed as Chief Creative Officer of GREY Dubai, after a successful stint at Wunderman Thompson globally, and a journey that has seen him thrive at different agencies, in multicultural markets: from Argentina and Mexico to the USA and now the UAE.
In previous years, he has helped LatinWorks to place #9 in all USA on Ad Age’s Agency A-List, DDB #1 Mexican agency on the Gunn Report 2012, and #2 in 2011. One of his best-known ideas, the world’s first deodorant designed for people with upper limb and visual disabilities (aka Degree Inclusive), won the first-ever Cannes Grand Prix in Innovation for Argentina and the first in Wunderman Thompson’s history.
His work for Coca-Cola, Haleon, Unilever, Burger King, Bose, Philips, and Volkswagen is well-known amongst audiences, juries, and the press alike, having been featured in Fast Company, VICE, Contagious, Ad Age’s Pick of the Day, Adweek, Lürzer’s Archive cover, Forbes, The WSJ, and Reddit. One of his projects is also part of the permanent collection at the Poster House Museum in NYC.
Featured in most of the young creative competitions, Pablo has also been awarded 1 Grand Prix at Cannes, another 15 Grand Prix, and over 500 awards (80 Golds) at every major international festival, including Cannes, D&AD, One Show, Clio, ANDY, ADC, NYF, LIA, and Effie, among many others. He has chaired and judged at 22 international festivals, such as Cannes, One Show, and the NYF.
In 2021, he was named ‘Remote Worker of the Year’ by Sebastián & Dante, his sons, who finally almost understood what Pablo’s job is all about.
Thanks for reading and keep in touch » pablosebamal@gmail.com
Experience
CCO & MD @ FRASER Dubai & Riyadh
January 2025 – Present
CCO @ Grey Dubai, UAE
January 2024 – April 2024 – CCO
December 2021 – December 2023 – ECD
ECD @ Wunderman Thompson Dubai, UAE
November 2019 – November 2021
CD @ Wunderman Buenos Aires, Argentina
March 2017 – November 2019
CD @ Y&R Buenos Aires, Argentina
February 2016 – February 2017
CD @ Publicis Buenos Aires, Argentina
November 2014 – January 2016
ACD @ LatinWorks Austin, USA
February 2013 – September 2014
ACD @ Gallegos United California, USA
April 2012 – January 2013
SR CW & CD @ DDB Mexico
November 2010 – March 2012 – CD
July 2007 – November 2010 – SR CW
JR CW @ Lowe Mexico
July 2006 – July 2007
Awards
Cannes Lions
Clio Awards
One Show
D&AD
London Int’l Awards
ANDY
NY Festivals
Art Directors Club
Effie
Epica
WARC
4A’s Jay Chiat
IAB
UK Cresta
UK Caples
Loeries
Dubai Lynx
El Sol
Ojo de Iberoamérica
Mad Stars
SXSW Innovation
FastCo Innovation by Design
ADWEEK’s Project Isaac
Gerety
FIAP
Diente CCA
US Hispanic CC
Mexican CC
Clube de Criação
Wave
White Square
WPP
DDB’s Bill Bernbach
ECHO Int’l & Latam
Athar Saudi
ANA
Aspid
Saniss
MMA Smarties
Creativepool
YouTube
Arg Platinum Pencil
Martín Fierro (Argentine Emmys)
Juries and more
22 JURIES
Cannes / One Show / NYF (2) / UK Cresta / Loeries / White Square / Lisbon / Mad Stars / Diente CCA (3) / WINA (President) / Portfolio Night Dubai and more
HONORS
First-ever Cannes Grand Prix in Innovation for Argentina, 20/21
First-ever Cannes Grand Prix for the Wunderman Thompson network, 20/21
First-ever NY Festivals LATAM Agency of the Year, WT Argentina, 2022
First-ever LIA LATAM Agency of the Year, WT Argentina, 2021
First-ever Dubai Lynx Grand Prix for Wunderman Thompson Dubai, 20/21
First-ever Lürzer’s Archive cover in the Middle East, Vol. 02-2020
First-ever FIAP Grand Prix in Radio for the US Hispanic market, 2013
#1 Creative Director in LATAM & #13 Globally at One Show + ADC 2022
#4 Creative Director in Argentina for the past 5+ years at Lürzer’s Archive
Winner in 2009 of the FIAP Young Creatives and Bronze at the Young Lions Mexico