Ranked by Lürzer’s Archive as one of the Top 10 Creative Directors in Argentina for the past 10 years, Pablo launched FRASER in the Middle East as Managing Director, Creation (CCO), after a successful stint at Grey and Wunderman Thompson, and a journey that has seen him thrive at different agencies, in multicultural markets: from Argentina and Mexico to the USA and now the UAE.

In previous years, he has helped LatinWorks to place #9 in all USA on Ad Age’s Agency A-List, DDB #1 Mexican agency on the Gunn Report 2012, and #2 in 2011. One of his best-known ideas, the world’s first deodorant designed for people with upper limb and visual disabilities (aka Degree Inclusive), won the first-ever Cannes Grand Prix in Innovation for Argentina and the first in Wunderman Thompson’s history.

His work for Coca-Cola, Haleon, Unilever, Burger King, Bose, Philips, and Volkswagen is well-known amongst audiences, juries, and the press alike, having been featured in Fast Company, VICE, Contagious, Ad Age’s Pick of the Day, Adweek, Lürzer’s Archive cover, Forbes, The WSJ, and Reddit. One of his projects is also part of the permanent collection at the Poster House Museum in NYC.

Featured in most of the young creative competitions, Pablo has also been awarded a two-year combined Grand Prix at Cannes, along with 15 other Grand Prix, and over 500 awards (80 Golds) at every major international festival, including Cannes, D&AD, One Show, Clio, ANDY, ADC, NYF, LIA, and Effie, among many others. He has chaired and judged at 23 international festivals, such as Cannes, Clio Health, and the One Show.

Pablo is also a fierce activist against the overused ‘creative with folded arms’ pose, as the picture on this bio perfectly proves.

Thanks for reading and keep in touch » pablosebamal@gmail.com

Experience

MD, Creation (CCO) @ FRASER Dubai
January 2025 – Present

CCO @ Grey Dubai, UAE
January 2024 – June 2024 – CCO
December 2021 – December 2023 – ECD

ECD @ Wunderman Thompson Dubai, UAE
November 2019 – November 2021

CD @ Wunderman Buenos Aires, Argentina
March 2017 – November 2019

CD @ Y&R Buenos Aires, Argentina
February 2016 – February 2017

CD @ Publicis Buenos Aires, Argentina
November 2014 – January 2016

ACD @ LatinWorks Austin, USA
February 2013 – September 2014

ACD @ Gallegos United California, USA
April 2012 – January 2013

SR CW & CD @ DDB Mexico
November 2010 – March 2012 – CD
July 2007 – November 2010 – SR CW

JR CW @ Lowe Mexico
July 2006 – July 2007