Pay Cut Whopper

Burger King

During 2020/21, it has been reported that almost 8 out of 10 companies or employees in the world have faced temporary pay cuts. This reality closely touched the creatives who thought up this campaign.

So out of frustration came inspiration, and that’s how the fairest promo ever was born. All anyone had to do is download the BK app, add in their pay cut percentage plus duration and avail the equivalent discount right away!

The video

The app

The board

The posters