React for Real


Like, comment, add emoji, scroll. Stop. Repeat. It’s almost automatic to filter through social media posts and tack on an emoji. But if these emojis could be exchanged for as little as a dollar, they could be used to change lives. For Afghanistan, the number of flag emoji reactions would have funded 798 surgeries; a broken heart emoji could have helped treat 3,803 kids with clubfoot;

a crying one could have helped 4,974 people with their prosthetics and so on. The call to action is simple and direct: your small change can make a huge difference in someone’s life. Afghans need help more than likes. Donate.

Case study

Afghanistan today