ALICI.A.

Pago Fácil

Have you ever been asked to sell the past? Yes, the past, you’ve read that right. We were asked to do that with Pago Fácil, Argentina’s classic pay terminal, for its 25th anniversary.

So we did the only thing we could do in these cases, sell it talking about the future. Yes, the future, you know… Chatbots, Siri, A.I., and all those things that Alici.a. doesn’t have.

TVC Teaser

TVC 1

TVC 2

BUMPER ADS

Puteapp

Personal

Puteapp (Fuckapp in English) is the first app that translates insults and obscenities made to service companies, into a legal document ready to use as a claim.

Customer service in Argentina is not exactly what you would call ‘world-class’, so I developed a product and the campaign for it. Visit the site or download the app at Google Play.

Case

Press

Choices

Alto Avellaneda Mall

Hoverboard

Mercado Libre

(ENG) Happy Children’s Day… and parents too. Mercado Libre, Keep On Searching.

Piñata

Got Milk?

A planning strategy a little bit weird, I admit: sell more milk by positioning it as a drink also enjoyable at night.

According to different studies, a glass of milk before bedtime activates positive thinking in our brains. So, I took a drop of that info and wrote this TVC. Directed by Academy Award Winner, Armando Bo.

Hacker Blocker

Teletrade

What if someone is watching you from the other side of your webcam while you are reading this? That’s commonly known as ‘Camfecting’ and even Mark Zuckerberg is paranoid about it.

So if you are one of those who put tape, a sticker, or even a piece of paper over your webcam, maybe you’ll need our invention to finally hack the hackers.